Moroccan tourism companies need to be up to speed to adapt to the needs of the world market, in particular through the consolidation of what they offer, its diversification and a stronger position on the market, the general vice president of the National tourism federation (FNT), Fouad Lahbabi said in Marrakech at a ceremony opening a road show to raise awareness on the support needed by tourist enterprises in the main touristic regions of the Kingdom.
According to Lahbabi, in order to be competitive companies should become more modern and improve their productivity. To this end, the general vice president of FNT, cited a convention signed last November to support small and medium-sized companies operating in tourism, saying the sector in Morocco could grow significantly in spite of a worldwide financial crisis.
Nadia Roudies, secretary general of the tourism ministry, presented mechanisms to support the sector called Moussanada, Siyaha and Renovotel 3. The first, created through a partnership between the tourism ministry, economy and finance ministry and the national agency promoting small and medium-sized businesses (ANPME) and FNT, has a budget of 420 million dirham – approximately 37,8 million euros – and is aimed at helping 600 companies, mainly hotels, travel agencies and transport companies for tourists to modernize and improve their competitive value on the market.
The second is funded with 500 million dirham – some 45 million euros – and set up thanks to the cooperation of the economy and finance ministry, the Caisse Centrale de Garantie (CCG), the Hassan II funds for economic and social development, FNT and the national federation of the hotel industry (FNIH) and is dedicated to the renovation of hotels. The road show will continue in the main cities of the Kingdom and end on July 2 in Agadir.
