ANSAmed
The objective of Moroccan operators, in an efficient alliance between institutional and private actors, is to bring the number of Italian tourists choosing the Kingdom for their holidays to half a million by the end of 2015. Such an important objective is not impossible to pursue, given that last year 418,000 Italian tourists visited, up 7% on 2013.
Italy is a key market for Morocco, for its overall numbers (each year 17 million Italian tourists are registered in foreign locations), as well as for its fourth place within Europe, after France, Germany and Great Britain.
Italian tourists, Moroccan operators said, have as priorities, when choosing a holiday destination, the beauty and hospitality of seaside resorts (the quality of hotels and resorts) local cuisine and culture. And Morocco has strongly invested in its attractions for years, something which is today giving the hoped-for results.
The attention devoted by Morocco’s tourism sector to European markets is confirmed also by the growing number of flights with an increase in weekly connections – from 500 to 700 – between major European cities and the international airport of Casablanca.
The airport will be affected by a program, which will increase the quality of structures and operational level compared to other airports in the Kingdom by 2015. (ANSAmed)
