Foodbev.com
Givaudan’s flavours division has opened a new CHF 1.2 million ($1.22 million) technical and commercial centre in Casablanca, Morocco.
The new site will allow Givaudan to offer a full range of flavour application capabilities in one location in Morocco for the first time, serving customers in the savoury, beverages, sweet goods, dairy and snacks segments.
The 600-square-metre facility includes application labs with specialised technologies, along with commercial spaces for customer taste and smell experiences.
It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s flavour development centre in Dubai and its regional innovation centres in the Netherlands and Switzerland.
Givaudan says that the investment forms part of the company’s 2020 high growth markets strategy, and demonstrates its ongoing commitment to the Maghreb and West Africa regions.
Louie D’Amico, president of Givaudan’s Flavour Division, said: “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions.
“Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”
Henning Hartnacke, Givaudan’s EAME commercial head, added: “By bringing innovation capabilities, consumer understanding and advanced flavour technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.”
Last month, Givaudan launched the Mista innovation programme, which aims to enable start-ups and established corporations to optimise ideas, products, people and investments.
