- Australian fashion brand Jasmine and Will is selling monogrammed basket bags
- Handwoven in Morocco, the custom accessories are flying out of stock
- Customers are placing hundreds of pre-orders for the $59 bags each month
By ALICE MURPHY FOR DAILY MAIL AUSTRALIA
An Australian fashion brand is selling the ‘ultimate summer bag’ at a remarkably affordable price.
Monogrammed mini-basket bags from Jasmine and Will, a label beloved by some of Australia’s top models including Elle Macpherson and Lara Worthington, are already receiving ‘hundreds’ of pre-orders every month – and it’s not hard to see why.
Designed in Australia and handwoven in Morocco from premium palm leaf, the bags can be embroidered with initials, names or catchphrases for just $59 a piece.
Words can be stitched in a range of colours including white, black, navy and ‘ballet slipper pink’.
These monogrammed mini-basket bags from Australian fashion brand Jasmine and Will are already receiving ‘hundreds’ of pre-orders every month.
Designed in Australia and handwoven in Morocco from premium palm leaf, the bags (right) can be embroidered with initials, names or catchphrases
Jasmine and Will founder Jasmine Edwards told Daily Mail Australia she predicts a further uptick in sales from late March into April.
‘I expect them to be really popular around Easter time,’ she said.
Supremely versatile, the bags aren’t just for carrying.
They can also be repurposed as an interior home accessory, hamper basket or as a wedding gift. Customisation ideas on the brand website include initials, new surnames for newlywed brides, nicknames, children’s names and catchphrases or private jokes.
Customisation can be done in a range of colours including white, black, navy and ‘ballet slipper pink’
Photos of the bags (left and right) have drawn delighted responses, with many saying they ‘can’t wait’ to get theirs delivered
Promotional photos of the bags on Instagram have drawn delighted responses, with many saying they ‘can’t wait’ to get theirs delivered.
‘So cute,’ one woman wrote, while a second added: ‘Love these.’
Jasmine and Will bags and monogrammed silk sleepwear are available to buy online at David Jones and The Iconic.
Bags ordered before Friday, February 19 are slated to be delivered by mid-March.
