Zain Kuwait Selects Turkcell Technology as Campaign Management Solution Provider

ISTANBUL, December 12, 2011 /PRNewswire/ —

Turkcell Technology; one of the leading R&D Companies in Turkey, and 100% subsidiary ofTurkcell (NYSE: TKC, ISE: TCELL), today announced that Zain Kuwait, the leading mobile operator in Kuwait, has selected its Campaign Management System as a tool for extending more personalized offers to its customers, while saving on the huge operational effort involved.

The Turkcell Technology Campaign Management System is an all-in-one and intuitive solution enabling telecommunication companies to optimize their marketing efforts, offer consistent customer service across multiple channels and build a more profitable customer dialogue by creating automated marketing processes. In addition, the Turkcell Technology Campaign Management System introduces tailor-made telecom-specific features, modular infrastructure and generic integration, allowing telecom companies to easily integrate and customize the system to comply with ever changing business needs.

“We have deployed Turkcell Technology’s Campaign Management System at Zain Kuwait, and our teams have been using it since November 2011. We are very pleased with the performance of the Turkcell Technology team during and after deployment, and are receiving positive feedback from both marketing and operation groups,” said Yaqoub Y. Khajah, Zain Kuwait Chief Technical Officer. “With this tool, we will dramatically simplify operations, reduce operating expenditures, and offer our customers the most relevant services personalized for their specific needs, thereby retaining our competitive edge.”

Vasfi Nejat Somay of Turkcell Technology has said that “As part of this project, we have deployed our Campaign Management System and performed its seamless integration to Zain Kuwait’s back-end systems with the support of Zain Kuwait and Netas teams. The Turkcell Technology Campaign Management System will provide Zain Kuwait with intelligent tools for each process in a campaign life cycle: campaign analysis, customer targeting, campaign planning, execution, fulfillment and response gathering.”

About Zain Group

Zain is a leading telecommunications operator across the Middle East providing mobile voice and data services to over 41.4 million active customers as of September 30, 2011. With a commercial presence in 7 countries, Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and is currently rolling out its network in South Sudan. In Lebanon, the company manages ‘mtc-touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).

For more information, please emailinfo@zain.com or

visit: http://www.zain.com;http://www.facebook.com/zain;http://www.twitter/zain;http://www.youtube.com/zain

For more on Zain Kuwait:http://www.kw.zain.com;http://www.facebook.com/q8zain;http://www.twitter/zainkuwait

About Turkcell Technology

From assisting the operation of telecom network resources, to improving business-oriented intelligence, Turkcell Technology’s experts provide an expanding portfolio of packaged and custom solutions for telecom network operators. Through integrated intelligence and high performance capabilities, Turkcell Technology enhances functions and services needed for SIM Asset and Services Management, Mobile Financial Services, NFC, Roaming, Value Added Services, Mobile Advertising, and Campaign Management. The company, based in Gebze, Turkey employs more than 400 high quality engineers, and has more than 15 years of experience in software development, with its solutions applied and proven at many mobile network operators.

For more information, visit Turkcell Technology on: http://www.turkcelltech.com.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 34.4 million subscribers and a market share of approximately 53% as of September 30, 2011 (Source: Operator’s announcements as of September 30, 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 63.3 million subscribers as of September 30, 2011. The company covers approximately 87% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.