Saturday, December 21

Veronafiere takes Italian agricultural technology to Morocco – Economy

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Ansamed

Veronafiere is bringing to Morocco the excellence of Italian farming technology. For the third consecutive year, Fieragricola is organizing the Italian pavilion at Morocco’s international agricultural trade fair (Siam) scheduled until April 21 in Meknès. The fair is the most important event dedicated to the sector in North Africa.

The event in 2018 attracted 1,700 exhibitors and over one million visitors from 70 countries.

Fieragricola is organizing business-to-business meetings for Italian companies in the sectors of breeding technologies and products, fertilizers, equipment, medicines and renewable energy, among others, interested in the local and African markets. A reported 40% of annual sales of agricultural machinery in Morocco takes place at Siam.

The country governed by King Mohammed VI employs a reported 45% of the workforce, generating 19% of GDP. It is a strategic sector of the country’s growth. Morocco in 2008 approved a Green Plan with the objective of boosting by 2020 the national agricultural production from 6.5 to 9 billion euros and food exports to 4.5 billion.

A reported 56% of demand for agricultural technology in Morocco concerns tractors with an average of 4,000 new tractors bought each year to compensate for a low mechanization rate (15%).

Fieragricola Morocco 2019 is supported by the Italian embassy in Morocco, which is present in the area dedicated to Italy with an institutional stand. (ANSAmed).

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