BY ALISON SYRETT
If you’re still bummed that Versace’s second collection for H&M won’t be sold in the United States, we have some heartening news to cheer you up. The Swedish retailer tapped super stylish director Sofia Coppolato create a film for their other upcoming collaboration, with Italian label Marni. So, still no easy way to buy those fruit printed bikinis, but lots of stunning videos to look forward to!
Coppola (whose past projects include feature film Somewhere and a commercial for Miss Dior Chérie perfume) has expressed great enthusiasm about the finished product. “I enjoyed doing this,” she recently told WWD. “I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring.”
Between the artful eye of Marni designer Consuelo Castiglioni, Sofia’s story-telling skills and a lush atmospheric set (the entire movie was shot in Marrakesh, Morocco), we have no idea what to expect. (Well, other than its basically guaranteed to be AMAZING.)
We’ll post the videos are soon as they launch and feel free to get as excited as you want. All of the Marni x H&M clothing WILL be available stateside, starting March 8, 2012.
