Intel blog
Linda Qian – I must make an important note based upon the misperception that the women’s businesses are along the genre of hand-made crafts – quite the contrary. The businesses included a bottled water company, a coffee shop, an advertising agency, and a coffee pod distributor. We even had a young woman entrepreneur, Karima El Aji, speak about her start-up Internet business – Cadolik. Most of the businesses have had success within Morocco and they now want to leverage social media to utilize e-commerce and expand their reach to an international audience. I realized that Morocco is at the beginning stages of not only social media, but the internet too, meaning that they have the challenge and benefit of starting a total digital experience all at once. It is an opportunity for them to create a truly integrated experience along with a strong device agnostic approach (mobile is BIG in the region). Unlike the U.S., much of the online presence will be promotional & informational vs. transactional. They need to devise plans to drive online traffic to brick & mortar locations – a vastly different model from what we have here in the U.S…
