Trade Arabia
Rotana, a leading international hotel management company, has signed a new agreement to manage an Arjaan Hotel Apartments by Rotana property in Morocco.
The 140-key property will be located at M Avenue, the new high-end shopping, entertainment and residential destination in Marrakech.
Catering to both business and leisure travellers, the property will feature modern facilities
including three dining outlets, meeting rooms, conference and banquet halls, high-speed wireless Internet access, a swimming pool, and Bodylines Fitness & Wellness Club featuring a fully equipped gymnasium with cardiovascular and weight training facilities.
“We are very proud to have been selected to manage this superb property which will have great appeal, particularly amongst tourists and long stay guests who are looking for this excellent destination. Our new Arjaan in Marrakech will offer everything guests need to be comfortable and productive, and will exude sophisticated elegance across all facets of the property. The hotel’s majestic location – in the heart of the stunning, upscale M Avenue – is a highlight in itself, and we are dedicated to offering all our guests a refined lifestyle experience that is second to none,” said Omer Kaddouri, president and CEO, Rotana.
An exclusive destination situated in the heart of Marrakech, M Avenue is designed to become a major attraction in Marrakech. Dedicated to lifestyles, M Avenue offers an innovative mix of premium hotels, residences, offices, retail outlets, restaurants, cafés, art galleries and exhibition venues, along a 500-metre-long promenade entitled “Garden Avenue”.
“With its exceptional location and multidimensionality, M Avenue intends to play a central role in the lives of the region’s residents and tourists, providing a new way to experience Marrakech by weaving links between a rich heritage and modern Morocco. The fact that Rotana, the region’s premier hotel group, has chosen to bring their decades of hospitality experience to M Avenue will help bring us closer towards realizing this vision,” said Nabil Slitine, general manager of Downtown Hotel Corporation – developer of M Avenue.
Over the last few years, Marrakech has been consistently named among the world’s top tourism destinations by specialised international organisations. In 2015, TripAdvisor named Marrakech the world’s best destination in their annual Travellers’ Choice awards, ahead of other leading global cities such as Istanbul, London and Paris.
Marrakech hosted 1.89 million tourists in 2014 with 6 million overnight stays. The increase in international visitor arrivals was driven by a number of factors including re-introduction of several airline routes that had earlier been suspended during the economic downturn, as well as the city’s steady emergence as a major Mice and events tourism destination.
