Posted by Joseph Lee on 03.08.2012
Lots of projects in the works…
RedOne spoke with Billboard about his success and future projects.
On Jennifer Lopez’ “On The Floor” getting 500 million views on Youtube: “Half a billion views, it’s crazy. To me, it’s an incredible blessing, because that explains to me that the world loved the song, the video and the artist. The vision that we believed in happened.”
On what he looks for in a new artist: “In a new artist, I always look for an identity. They have to know who they are. I believe in the 360 — the touring side of it, the recording side of it and even TV and everything. So for an artist to excite me, it’s got to be the full package.”
On his 2101 Foundation, which helps young people get arts and music education: “When the success happened in my life, I realized how much of a responsibility it is. Remembering myself when I was in morocco, I was 16 years [old], i wanted to have this band — I couldn’t. I had to leave Morocco and go to Europe and travel the world to make it. For me, if I can help kids to accelerate or make their lives easier, to achieve their goals, that’s what i’m going to do.”
On the popularity of dance music: “Dance music always existed but now it’s popular. After… Gaga happened, it opened a lot of doors. I have big DJs, I’m not going to mention names, but who came to me and said, ‘Oh, thank you, you opened the doors for us, finally we’re doing productions.’ Because dance music before, the DJs used to do remixes. Now the radio song is a DJ version. So it’s an amazing opportunity that happened and i think the dance music is going to stay.”
.
