Overseas Property Professional
New website to specialise in emerging market listings for Chinese buyers29 March 2012 14:58A new property listings platform is set to launch specialising in advertising overseas real estate opportunities in emerging markets for Chinese buyers.
ArisingLand Emerging Property Listing Limited, the company behind the new websitewww.ArisingLand.com, “will launch its website in three phases to cover different countries,” with the first set being “Malaysia, Thailand, Brazil, Turkey, United Arab Emirates, Qatar and Morocco … launched in Year 1,” it said.
The second year will see launches in Poland, Bulgaria and Cyprus, while the third year will see expansion into covering Vietnamese, Filipino, Panamanian and Chilean property, it added.
The company will also arrange group property inspection trips, it says.
Clara Yeung, founder of ArisingLand, exclusively told OPP that there was a gap in the market for showcasing emerging properties to China.
“I found this company because there are currently no Chinese property listing website solely focused on the emerging markets,” Yeung told OPP.
“Those existing Chinese property listing websites focus only on properties in China and/or the mature markets in the West, and the existing property listing websites for the emerging markets solely focused on the European audiences.”
“Everything on our website, including property project details will be translated into Chinese.”
Yeung added: “It is very obviously that property investment in the emerging countries is very attractive. The Europeans are currently the biggest buyer for properties in the emerging markets, especially in Brazil and Turkey.”
“However, the currently economical condition suggested that the Europeans might not be the biggest buyer (or at least not the only biggest) in future once the Chinese step in to buy properties in the emerging markets.”
“Given by the rise on economic income and savings, the Chinese become the active property buyers and investors who are interested in seeking property investment opportunities in both mature markets and the emerging markets.”
“There is a great potential for property developers, property agents, property funds, professional property investors and institutional property investors from the emerging markets to capture the China market by listing their property projects with ArisingLand. And we do think there is a need for project owners from the emerging markets to expand their clientele to capture the Chinese buyers, and ArisingLand offers this gateway.”
Yeung also gave an insight into the Chinese buyer’s mindset, adding: “The buying culture is gradually overwhelmed among the Chinese communities such that they tend to buy properties in the form of groups and are influenced by friends, family members and business associates.”
“When a small group started to buy properties in a particular market, others will follow naturally. The Chinese are investing in overseas properties rather than in China because the Chinese government is restricting ownership and applying tax control on the number of properties per family or per person. At the moment, there are totally 36 cities in China in which property ownership per family is restricted to 1 or 2 property units.”
“According to a survey conducted by SouFun and China Index Academy, many Chinese are buying overseas properties for investment (39.58%) and immigration (33.33%) purposes, some are buying for holiday purpose (16.67%) and only a small percentage are buying for the children (10.42%) who are studying abroad in the West.”
“This indicates that ArisingLand is able to capture the market share of those who are buying for investment, immigration (Note: Brazil is an immigration hotspot though not as popular as United States, Canada, United Kingdom and Australia.”
“Malaysia is a very popular immigration destination for the Chinese) and holiday purposes. With attractive investment return, high rental yield and high asset appreciation potential of the emerging markets where our website covered (i.e. Malaysia, Thailand, Brazil, Turkey, Morocco, United Arab Emirates and Qatar), the Chinese buyers will be attracted to these markets once they acquire knowledge of these markets from ArisingLand.”
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