Morocco: change of plan
It is believed the new contract will have a similar geographical spread to the current one, which covers the UK, France, Germany, Spain, Italy, Belgium and the Netherlands.
David Gallagher, chief executive of Ketchum Europe, confirmed the client had cancelled the contract.
‘We got a letter in Paris, the office that co-ordinates the account, within the last couple of weeks saying that after a change in leadership at the ministry they would be suspending, that is cancelling, the contract.’
Gallagher said no other reason was given, but he did not have any plans to contest the move.
‘We would repitch if we were asked,’ Gallagher said. ‘We were happy with the work and the quality we were able to give them.’
Ketchum won the three-year contract as part of a competitive pitch in June 2011.
