One of USA’s Fastest Growing Burger Chains Is Set to Open in Riyadh
LONDON, Mar 26, 2012 (MARKETWIRE via COMTEX) — MEFranchising, a leading franchise consultant with operations in London, Kuwait, Riyadh and Morocco, today announced that Boardwalk Fresh Burgers & Fries has selected MEFranchising as its strategic partner to launch in the Middle East.
The first outcome is a signed Master Franchise agreement with Musaid Alsayyar Est based in Riyadh, Saudi Arabia, with a first store scheduled to open in 2012.
Under the agreement, MEFranchising will also provide brand consulting, help establish investor relationships, and lead initiatives to guide the American burger chain in its expansion across the Middle East.
“MEFranchising is thrilled to help establish a truly American staple in the Middle East. Using our franchise consulting experience to secure a Master Franchise agreement between Boardwalk Fresh Burgers & Fries and Musaid Alsayyar Est, the chain is on track to launch in Riyadh and across the region,” says Mohammed Alnassar, Managing Director of MEFranchising.
With a flagship location on the famous Boardwalk in Ocean City, Maryland and stores in Alabama, California, Delaware, Florida, Georgia, Kentucky, New Jersey, Oregon, Pennsylvania and Virginia, Boardwalk Fresh Burgers & Fries has served traditionally American food since 1981.
“We are delighted to work with MEFranchising and draw from their vast franchise consulting experience, knowledge and relationships in the Middle East. With a Master Franchise Agreement in place, we are ready to bring Boardwalk Fresh Burgers and Fries to the region,” says David DiFererdinando, President and Co-Founder of Boardwalk Fresh Burgers & Fries.
“The Boardwalk Fresh Burgers & Fries is an exciting concept built on 30 years of franchise industry experience. With the support of MEFranchising, we are on schedule to open our first store in Riyadh in 2012,” says Mr. Musaid Alsayyar, President of Musaid Alsayyar Est.
MEFranchising has previously helped successfully establish brands across the MENA region, including Wayne’s Coffee, Mobiak Greece, Arabica Coffee House, Falafoul and ILFY.
For more information, please visit www.mefra
