Market Watch
(Thomson Reuters ONE via COMTEX) — Nestle S.A. / Marking 20 years of supporting the dairy industry in Morocco . Processed and transmitted by Thomson Reuters ONE. The issuer is solely responsible for the content of this announcement.
Nestle is highlighting its commitment to the development of the global dairy industry by marking the 20th anniversary of its factory in Morocco.
The facility in the city of El Jadida has helped to increase dairy production and improve the quality of fresh milk it sources in the country, since it opened in 1992.
Over the past two decades the annual amount of milk collected has increased from 6.6 million litres to 80 million litres, sourced from around 16,000 farmers.
The factory produces Nestle branded products such as Nido, Nescafe, Cerelac and Maggi.
Long-term commitment
“The 20th anniversary celebration of our El Jadida factory reiterates our commitment to our long-term presence in this region – in successful and challenging times,” said Nandu Nandkishore, Nestle’s Head of Zone Asia, Oceania, Africa and the Middle East.
“Thanks to this factory, we have been closer to our Moroccan consumers and able to better adapt our products to their needs and preferences, enabling us to offer high-quality food products that provide nutritional value,” he added.
Environmental impact
The factory in El Jadida has reduced its environmental impact over the past few years.
A wastewater treatment unit has cut the amount of water it uses by nearly a fifth.
It has also reduced water consumption by nearly 10% in the production of Nescafe products.
Creating shared value
Nestle’s work to boost dairy production in Morocco is part of its approach to business, which it calls Creating Shared Value.
Rural development is one of Nestle’s three key CSV focus areas, as well as nutrition and water.
Literacy for women
Nestle in Morocco is improving the health of women and children in the country.
As part of Nestle’s support of a UN initiative called ‘Every Woman Every Child’, the company sponsors the Zakoura Education Foundation in Morocco to help around 80,000 adults, almost all of whom are women, to complete a literacy programme.
More than 21,000 school girls have also been able to benefit from primary education as part of the initiative.
