AME Info
US-based media communications firm, Initiative has retained the media account for Johnson & Johnson in the Middle East following a global review, Campaign ME has reported. The health and skincare conglomerate split its EMEA assignment between WPP’s GroupM agencies and IPG’s Mediabrands agencies following a four-month review, with UM and Initiative awarded the Middle East, North Africa, Afghanistan and Pakistan (MENAP), Balkans and Southern Europe (Spain, Italy and Portugal) clusters. The regional team handling the account will be based in Dubai and will continue to coordinate with markets in Egypt, Morocco and Lebanon.
.
