ITCM – incentive travel & corporate meetings
New Hyatt Place Taghazout to open in 2015
Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into an agreement to open a Hyatt Place Taghazout in Morocco. The hotel will be developed and owned by Societe d’Amenagement et de Promotion de la Station de Taghazout.
Infrastructure works have already started for the first phase of development: the Hotel, Moroccan spa, medina, 18-hole golf course, golf club house and surf camp, which is slated to open in 2015.
“We are delighted to work with Societe d’Amenagement et de Promotion de la Station de Taghazout on Hyatt Place Taghazout; which will be our third Hyatt-branded hotel project in Morocco,” said Peter Norman, Senior Vice President, Real Estate and Development Europe, Africa and Middle East. “We believe that the Hyatt Place brand and the location of the hotel in the city of Agadir on Morocco’s Atlantic Coast will have strong appeal to business and leisure travellers visiting the city.”
Peter Fulton, managing director for Hyatt Hotels & Resorts, Europe Middle East and Africa/South West Asia, commented, “This is a very exciting 2015 opening for Hyatt, as we continue to aim to establish Morocco as an influential leading resort destination.”
Hyatt Place Taghazout will offer 150 Hyatt Place hotel rooms and the larger development will feature additional hotels and 18-hole golf course, beach club, medina (retail centre), tennis academy, Moroccan spa and a surf camp. The hotel will be conveniently located on 615 hectares adjacent to the city of Agadir, on Morocco’s Atlantic Coast and will be fully developed over a period of 15 years. The hotel’s development is supported by the government’s Plan Azur, which comprises of six new proposed resort destinations on the Mediterranean and Atlantic coasts to further increase tourism in Morocco.
A spokesperson from Societe d’Amenagement et de Promotion de la Station de Taghazout commented, “We are excited to introduce the Hyatt Place Taghazout brand to Morocco, and furthermore, to bring Hyatt’s world-class hospitality to the area with the Place brand.”
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