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PRESS RELEASE
New at-home hair color system infuses hair with Exotic Shine(TM), Argan Oil and gorgeous color.
JACKSONVILLE, Fla., Oct. 16, 2012 /PRNewswire via COMTEX/ — Creme of Nature® launched Exotic Shine(TM) Color with Argan Oil from Morocco, a breakthrough product which includes enriching Argan Oil and strengthening Micro-Sphere technology. The technology features conditioning molecules which bind to hair strands during coloring to prevent breakage and damage. The system also comes with two conditioning treatments, the Argan Oil Intensive Conditioning Treatment and the Argan Oil Treatment.
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“The treatments help keep hair healthy and strong post-coloring,” says Pekela Riley, celebrity stylist and owner of Salon PK. “Color-treated hair requires extra moisture and conditioning to prevent breakage and damage, and the dual conditioning treatments are formulated to do just that,” she adds.
Ombre Is Where It’s At
The Ombre trend – when hair color gets lighter or darker from roots to tips – is seen everywhere on A-listers like Chanel Iman and Jennifer Hudson. “The Ombre trend is still popular, but to make it ‘Fall-friendly,’ we create it with cooler shades like deep reds and mahogany browns,” says Riley. “It’s also easy to do at home because you’re only dealing with the ends of the hair.” Here is her step-by-step process:
Step 1: Part hair into four equal ponytails and tie with scrunchies.
Step 2: Using a fine-tooth comb, gently tease ends of hair leaving only half of the hair to color. Tease to same general area in all four sections (bottom of ear or below depending on length of hair) for a balanced look.
Step 3: Lightly apply color to the teased ends and smooth with fingers, making sure each section is coated.
Step 4: Let the color sit according to package instructions. Afterwards, remove scrunchies and then shampoo and condition hair.
All About Color
To achieve a Fall Ombre look, choose hair colors like Creme of Nature’s Red Copper or Medium Warm Brown. Protect color-treated hair with sulfate-free shampoos like Creme of Nature’s Argan Oil Moisture & Shine Shampoo and treatments with moisturizing properties like its Intensive Conditioning Treatment.
About Colomer Beauty Brands
Colomer Beauty Brands is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. The global corporation has facilities around the world including Spain, Italy and Mexico. Colomer Beauty Brands is headquartered in Jacksonville, FL.
SOURCE Creme of Nature
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