BY OUR BUSINESS BUREAU
DUBAI: As a part of its continued growth strategy in key developing markets and with the aim of being closer to local customers, the leading science company DuPont has opened two new offices in Casablanca and Tangier, critical industrial poles in Morocco.
Morocco’s dynamic and solid economic environment and its preference for new technologies and practices that achieve sustainable development make it a perfect market for DuPont to consolidate its diverse, multi-industry offerings.
Giving a speech at the opening ceremony in Casablanca on March 6, Ian Hudson, DuPont President Europe, Middle East and Africa described Morocco as a strategic choice for DuPont in the Maghreb and said: “Our new offices in Morocco build on a series of DuPont investments to grow our business in developing markets. Over the past several years, we have invested in developing markets and leveraged our technology”. “Our full-year financial results were very strong. Sales of $38 billion were up 20% vs. 2010, with a 27% increase in developing markets. DuPont sees solid growth opportunities in Morocco and we believe our science can play a critical role in the country”, he said.
“Our local presence will enable us to build direct relations with existing and potential local customers and partners such as the Office Chérifien des Phosphates (OCP) — the world’s largest exporter of phosphate rock, or Renault Nissan Alliance. We have been focusing on partnering with key local industries such as safety and protection, clean technologies, construction, transportation and food and agriculture. This office investment is a reflection of the right economic environment and customer demand for our diverse offerings” stated Xavier Ciurana, Country Leader DuPont Morocco SAS.
“We are pleased to have had the opportunity to work closely with OCP on several fronts over the past few years, helping to improve safety and environmental performance and optimize sulfuric acid technologies”, he said.
Moving forward, we are happy to have extended the relationship, and look forward to further facilitating OCP’s progress towards achieving sustainable growth” says Marcelino Garcia, Solutions Architect, DuPont Sustainable Solutions (DSS). “With our office in Casablanca, we will be better placed to support this objective”, he said.
