Source: www.ameinfo.com
Company News/D/Dubai DED/Dubai Events and Promotions Establishment
A delegation from Dubai Events and Promotions Establishment (DEPE) and Dubai Shopping Malls Group (DSMG) visited the Kingdom of Morocco, following an official invitation from the Governor of Casablanca.
United Arab Emirates: Wednesday, April 18 – 2012
The visit was an opportunity for the Establishment to showcase the strength and success of Dubai’s events sector while highlighting the range of world-class events and festivals on offer across the Emirate.
The delegation was headed by Mr. Ibrahim Saleh, Festivals Coordinator General and Deputy CEO, Dubai Events and Promotions Establishment, and included Mr. Eisa Adam, General Manager of Burjuman and DSMG representative; Mr. Abdulla Amiri, Senior Manager – Raffles and Promotions, Mr. Faisal Lutfi, Senior Manager – Chanel Strategy and Online Development, Dubai Events and Promotions Establishment, and Ms. Ma Al-Aynayn Salama, Manager of the company in charge of the delegation’s trip.
Commenting on the success of the Dubai Shopping Festival (DSF) and the milestones achieved in the 17 years since its launch, Mr. Saleh said: “The Dubai Shopping Festival has set the standard for shopping festivals both regionally and internationally. Since its inception in 1996, DSF has been incredibly successful in strengthening the relationship between the public and private sectors while contributing to the development of Dubai’s economy. DSF now acts as a model for other international markets seeking the same level of success.”
Mr. Saleh gave a presentation on the first edition of DSF, offering highlights and snapshots of the features that led to its success and popularity in the nearly two decades since its launch.
The visit was also an opportunity for the Moroccan delegation to present its growing interest in organizing its own annual shopping festival, similar to the Dubai Shopping Festival.
Dubai delegates were introduced to the city’s parks and other state of the art facilities, including the recently opened AED 2billion Morocco Mall which houses over 600 international brands – all of which will play a key role in the success of the Casablanca shopping festival.
Notes and media contacts
About Dubai Events & Promotions Establishment:
The Dubai Events and Promotions Establishment, an agency of Department of Economic Development in Dubai, and formerly known as the Dubai Shopping Festival Office, was created in early 1996 and launched to be the executor of the Dubai government’s policy to position Dubai on the world map as a leading tourism, shopping, and business destination. The Establishment’s vision is to be the driving force in promoting Dubai as a unique global shopping tourism destination and it currently has a mandate that allows it to work more closely with the retail and tourism sectors to create a stronger platform in this direction. A key aspect of this new mandate is the creation of the official Dubai calendar of events and its promotion in local, regional, and international markets.
For further press information, please contact:
Naser Hakim
PR and Media Relations Manager
+971 4 202 0548
Iman Ahmed / Kate Shaughnessy
ASDA’A Burson-Marsteller
+ 971 04 450 7600
.
