Zawya
Although the event, held under the auspices of His Majesty King Mohammed VI, is aimed at the fisheries and ancillary industries, it attracts a broad spectrum of visitors.
Press Release
Cummins will showcase its strong presence in North and West Africa by occupying three stands at the fifth edition of the Salon Halieutis exhibition from 21 to 24 February 2019 in Agadir, Morocco. Although the event, held under the auspices of His Majesty King Mohammed VI, is aimed at the fisheries and ancillary industries, it attracts a broad spectrum of visitors. Cummins will therefore use it as a broad platform to display its comprehensive range of products, from its KTA19 marine engine to gensets and the Fleetguard range of filtration and coolant products.
Morocco is a leader in Africa in terms of the fishing industry, with a fleet of 17 000 registered users ranging from high-seas to coastal and small vessels. This represents a significant opportunity for Cummins to diversify further into this market with its marine-engine range, as well as to offer customer support and technical backup services throughout the wider region.
Representing Cummins’ first participation at this event, it will also serve to highlight the fact that the OEM now has an independent, fully-fledged presence in Morocco and, indeed, the region. “While we have a long history in Morocco, we were not present in all markets. Now, with the establishment of a company-owned Cummins entity towards the end of last year, we are now targeting new opportunities and markets. A major idea in this regard is to target significant growth markets that also support our diversification, such as the fishing industry.”
