LONDON, July 2, 2012 /PRNewswire via COMTEX/ — The UK’s longest established travel company, Cox & Kings, has celebrated its collection of private tailor-made holidays by setting an exciting challenge for six fashion bloggers to compete for a £600 luxury short break.
Bloggers were challenged to select a luxury destination offered by Cox & Kings and create their perfect holiday wardrobe. Taking inspiration from selected locations including Italy, Vietnam, Morocco, South Africa and Jordan, bloggers chose 10 fashion items they wouldn’t leave home without. The items were then pinned on Pinterest to highlight their suitability for the destination selected.
The fashion bloggers’ readers were kept updated with fabulous fashion posts on key pieces and trends, ranging from the classic cut Michael Kores maxi dress perfect for ‘la dolce vita’ in Italy, to Warehouse desert trek trousers for cool casual in Morocco.
Guest judge, Reem Kanji, founder of leading fashion blog Five Five Fabulous and columnist for The Huffington Post, had the tough task of selecting the winner. Reem chose Sugar and Spice blogger Emily Knightley as winner for the best holiday wardrobe. Emily, who selected Morocco as her destination, displayed a great range of items on Pinterest that reflected Moroccan tradition as well as high fashion.
Reem Kanji, said: “The winner showed great consideration of the destination environment and even made sure her wardrobe was appropriate for the country’s traditions and dress code. Keeping that in mind, she put together a great selection of pieces that would work independently as well as styled together. The on-trend print pieces are a great reflection of the textiles and colour Morocco is famous for.”
The bloggers involved in the challenge were:
Rachel Phipps
Wolf Whistle
Little Bird Fashion
Lela London
Sugar and Spice
The Hifashion Site
Michael Pullman, Cox & Kings’ online marketing manager says: “We have been thrilled with the response to our holiday wardrobe blogger challenge. There were some interesting ideas from our fashion bloggers and the response from our Cox & Kings UK fans on Facebook and Twitter exceeded our expectations during the three week challenge. We couldn’t have brought this campaign to life without the incredible support from the bloggers we worked with on this project, so our thanks go out to all of them.”
Cox & Kings, the luxury holidays specialist, was established in 1758 and is built on high quality service and attention to detail that enables the company to continue to flourish as an independent tour operator, with operations in London, the US, Japan, Australia and throughout India. Cox & Kings organises luxury holidays in China, the Indian Subcontinent, Latin America, the Middle East, the Far East, Africa, Europe, Australia, New Zealand and the South Pacific and the Caribbean.
NOTE TO EDITORS:
Cox & Kings is the world’s longest established travel company. Its history stretches back more than 250 years to 1758 when Richard Cox was appointed regimental agent to the Footguards (later the Grenadier Guards). The company’s fortunes grew hand in hand with the British Empire and by the early 20th century the company was acting as agent and banker throughout the armed forces and as a shipping agent. In 1922 Cox & Co merged with the Henry S King bank, which had strong connections with India. The bank became part of Lloyds and the shipping agency grew separately, evolving into the modern travel company.
SOURCE Cox & Kings
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