TradeArabia
Canon Central and North Africa (CCNA), a division of Canon Middle East, has opened its first dedicated photo showroom in Morocco, in partnership with its local partner, Diffazur.
Underlining its commitment to serving photo enthusiasts in the North African nation, the new facility will display its entire range of camera products to provide amateur and professional photographers access to top quality photography equipment, said a statement from the company.
Canon, a global leader in photo imaging, will provide hands-on learning in the new showroom’s experience zone where visitors can learn more about the Canon innovations. Professional photographers will have a dedicated place to buy and service top-of-the-line DSLR cameras and lenses in addition to access to free demonstrations, it added.
The inauguration of the showroom was attended by Roman Troedhandl, managing director, CCNA; Somesh Adukia, sales director, CCNA; and Fouad El Jamali, managing director, Diffazur.
Through the new showroom, Canon aims to leverage the fast-growing tech sector of Morocco, where demand for advanced photo products is increasing. It will strengthen CCNA’s presence in the region and will give Moroccan customers the opportunity to receive direct advice on products and services from Canon professionals.
In addition, the company hopes the facility will not only enhance its market share for cameras but rather increase the market size of photo products in the country by showcasing the latest offerings and providing free demonstrations to the end user.
Troedhandl said: “The opening of the dedicated showroom, closely following the formation of CCNA, underlines our commitment to be closer to our customers and to offer value-added offering that highlight the cutting edge products that we bring.”
“Morocco is one of our key markets in the region and we have designed the showroom thoughtfully to offer our customers deep insights into the capabilities of our photo products. Together with our partner Diffazur, we are confident that our new showroom will be the must-visit destination in the country for all photography enthusiasts,” he added.
El Jamali said: “Canon will provide a wide variety of products to support Moroccan photographers with the latest in technology. Our customer service, led by our team of well-trained professionals, enables us to offer expert advice on Canon products.”
The formation of CCNA in 2015 was a strategic step by Canon to strengthen its business in the Africa region. CCNA also demonstrates Canon’s global leadership in photo imaging and its commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market, it added. – TradeArabia News Service
