Business insider
By the Original Creator of Moroccan oil
PRNewswire/
TransMedia Group said it was retained to launch a national PR campaign introducing Moroccan Gold Series (www.MoroccanGoldSeries.com) a luxury hair care line of products, all with pure argan oil, keratin, and antioxidants.
“Our publicity will present Moroccan Gold Series as the company founded by Shimon Michaeli, the original creator of Moroccan oil,” said TransMedia Group President Adrienne Mazzone.
TransMedia said publicity will include testimonials about how effectively Moroccan Gold Series argan oil hair products repair and strengthen hair, adding shine and softness, and they’re also paraben free, cruelty free and sulfate free.
The PR firm also was retained to introduce a brand new hair replenishing shampoo, which was shown in laboratory testing backed by software and high definition photography to reduce by over 60 percent the amount of scalp skin showing after only 28 days of use.
“We’ll show how this company has not only grown hair, but has had incredible growth itself, first in Israel, then in several European countries, and now its products are being introduced in the U.S.,” said TransMedia CEO Tom Madden.
The Moroccan Gold Series line includes best sellers Argan Oil, Hair Mask Treatment, Salt Free Shampoo and Leave-In Mask. The hair rejuvenating product’s name will soon be announced. Both collections are a part of parent company SU Series.
TransMedia said it will introduce the Moroccan Gold Series along with the dermatologist tested, non-irritating, non-sensitizing and hypoallergenic hair restoration product that caused an “absolute sensation” in Israel where it was first introduced in the Arab section and then spread throughout Israel, said TransMedia’s hair-thinning CEO, who can’t wait to use it.
“After seeing the astounding laboratory testing results for this new product, I can’t wait to try it myself,” said Madden about the hair-raising product whose formula was developed by one of Israel’s leading scientists.
Besides technical data and images showing the product’s effectiveness, “the response from participants in the study that I liked the most was their saying simply ‘The Stuff Works,’ which will be included in our PR campaign,” said Madden.
Madden said publicity will feature testimonials from the study subjects as “everyone loved the feel of the hair and scalp, noticed visual improvement and truly loved the product.”
Media contact: Adrienne Mazzone 561-750-9800 x2270; amazzone@transmediagroup.com.
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SOURCE TransMedia Group
