ME Info
United Arab Emirates:
PRESS RELEASE
Samuel Creations announced that it was awarded the interior design for the Hyatt Place Golf Hotel, Taghazout Bay (Agadir). Being slated to welcome guests in late 2014, it will be the first of nine resorts to grace the beautiful shores of southern Morocco.
The upscale destination will boast a further four 5-star hotels, two 4-star hotels, a surf camp hotel, and an eco-resort.
“Trusting Samuel Creations with the design of our first Hyatt Place resort hotel in Morocco was an easy decision,” said David Guss, Vice President Design and Construction, Hyatt. “Their track record in designing to Hyatt standards is impeccable while always remaining innovative.”
With 152 rooms, 20 hotel villas, conference facility, restaurant and spa, Samuel Creations is creating an atmosphere of understated elegance, creatively infusing contemporary design with Moorish undertones. The team is currently exploring possibilities to showcase indigenous craftsmanship to impart a sense of context to the overall design. The Swiss firm is also equally well known for its efforts in environmentally conscious design. The Taghazout development has the explicit ambition to preserve natural resources, meet high environmental standards and respect the socio-cultural identity of the host community. In tune with this, Samuel Creations intends to lessen the carbon footprint of its design by sourcing materials from the local region. The firm would select materials that are low in VOC (Volatile Organic Compound) emissions and recommends manufacturers that adhere to the same standards of low environmental impact.
Melden Francia, Architect and Project Manager, Samuel Creations, notes that the design concept of the Taghazout hotel “is twofold. It aims to create a memorable visitor experience enriched with touches of the local culture whilst being committed to the cause of sustainability. For instance, one of the feature design elements is a mesh-like structure inspired from rural Berber culture re-interpreted in bamboo – a rapidly renewable material.”
Taghazout Bay is part of the Moroccan National Tourism Strategy “Vision 2020”. The ‘new generation’ resort concept combines sustainable tourism with a remarkable destination offering a large gamut of sports activities, nature expeditions and authentic culture for some 7,000 future tourists (total capacity of 7,450 touristic beds). The seaside resort will include world-class hotels, a variety of leisure activities and a high-end residential development.
